Fashion public relations involves being in touch with a company’s audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers’ collections before they are released into the market, due to the immense exposure generated by practitioners.
The interactive nature of these platforms allows practitioners to engage and communicate with publics in real time, and tailor their clients’ brand or campaign messages to the target audience.
The notion of a global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors.
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